The 2017 events for Social Media Week Lagos will run from Monday, February 27 to Friday March 3, 2017. With over 130 events and 150 speakers, there is an awful lot to gain. However, if you are into content and wish to get the best guidance for your future plans, you may want to trim your focus.
Here are 7 of the best which you should not miss
The Future of Media, by Facebook Africa
Monday, February 27th, 10:30am – 11:30am
Facebbok’s head of Product Management, Design, and Marketing, Chris Cox, will be there. He is in charge of an important department that makes sure Facebook’s features service over 1.7 billion people. Information from the offical SMW Lagos page indicates that “Chris joined Facebook in 2005 as a software engineer and helped build the first versions of key Facebook features, including News Feed. He then became director of human resources, where he set the tone for Facebook’s culture and drove the development of its mission, values and people strategy”.
Buiding the Next Billion Naira Business- 4 Things you must know, by MainOne
Monday, 12:30pm – 1:45pm
MainOne organised NerdsUnITe a little over a week ago and it was nothing nothing short of smashing. In case you don’t know, they are Nigeria’s cable comm giants. Many of your regular IT companies, going from banks to internet service providers use the MainOne facilities. If they are talking about building a billion-naira business, why would you not be there? Christopher Ahonsi of Microsoft will be speaking at this event.
The Future of Digital Publishing – 3 sessions, by The Guardian
Monday, 1:30pm – 5:30pm
Arguably the best newspaper in Nigeria, the Guardian will host a series of sessions on digital publishing. It begins with the crucial and demanded topic of content marketing, to what investors look for and the last on the debate on platforms vs publishers. More companies are understanding the need to be visible online, yet may not all have the resources to create the content that will achieve that. If you are into content, do well to not miss. An interesting to reason attend? Chioma ‘Chigul’ Omeruah, the lady with multiple accents, will be there to “help ya markate”!
Perception & Reality: Harnessing Opportunities in Digital Journalism, by Business Day media
Tuesday, February 28th, 9:00am – 10:00am
‘How do you find an audience? How do you keep them engaged in your work? How do you know your work has impact? Which platform should you use to drive communication? Who are you missing? How do you connect with them?’ You will get answers from representatives of Reuters, Business Day and Red Media Africa.
How Digital Video is Changing Us, by Pulse Nigeria
Tuesday, 1:30pm – 2:30pm
For the regular Nigerian video-based online user, Pulse TV’s street presence would not be hard to not notice. Getting opinions from Nigerians in their day-to-day environments gives viewers the sense that little is being acted. How well is traditional TV faring and how far can digital video go in Africa? The rapidly rising food and lifestyle blogger, Sisi Yemmie will be on the panel. Go listen to her
Facebook and Instagram for Content Creators and Publishers, by Facebook Africa
Tuesday, 2:15pm – 3:30pm
Be very afraid, Facebook is taking over everything! Their new jobs feature is set to compete with Linkedin and they have plans for many other sectors. Do they have a plan to own Content Management? Expect to learn tips and tools for engaging those who view your content and means to create a more extended reach.
Masterclass: Winning with Content, by USAID SACE and EiE Nigeria
Thursday, March 2nd, 12:30pm – 1:45pm
Probably more known for advocacy and mobilizing protests, EiE Nigeria actually does much more. In fact, the organization engages citizens to not just rant but act. Using content creation as a means of action, this masterclass will involve “a step-by-step guide to engaging audiences on social media”. Also on offer will be the way to go to generate impact from content and fitting what you create for the audience. This is an official Social Media Week event, and it will be one where you get to meet those who lead the efforts for Change within the current chain of events in the country.
One More please…
You want your writing to pay? There is an event just for you!
WordsAreWork, a team of writers who connect writers with rewards across Africa, will hold a treat just for you. Using Technology to Make Your Writing Pay will discuss the potential for profit in writing, the role technology plays and how to carve and own your writing niche. A scoop: Suyi Davies, one of the speakers and a co-curator for WordsAreWork will be coming with a lot of energy, having recently popped the question and got the “Yes”!
All events will hold within the Landmark Events Center, Victoria Island, Lagos. Visit social media week lagos for a full view of the schedule for all events.
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