How Will Your Brand Stand Out With The Rise Of African Brands?



The arts and designs space in Africa is probably at its most visible state in history. In fashion, names like Deola Sagoe and Lanre DaSilva Ajayi have put Nigerian designs on the global map.

Every other week on CNN’s Inside Africa, and similar shows on TV, the searchlight is beamed on someone somewhere who has built reputation in artistry over time. 42,600 posts are made on Instagram every sixty seconds, which often includes one picture or short video that announces a new artsy star to the world.

More and more persons are beginning to realize that handcrafts and the use of handy materials to produce something beautiful and wearable was never a sign of academic incapacity. The demand for indigenous brands, from the hand-stitched to the machine assisted, is rapidly growing; looking African is the new cool.

The talent to make things is key, but the craze of the new wave makes visibility even more challenging. Anyone can post on Instagram, but not everyone is getting known and contacted for patronage. Re-tweets for customers on the TL are chipping in on Twitter but even that is becoming a little pesky to ask for. Then there are those who are plainly not interested in all the social media noise but want to have the world know how good their products are.

Step forward, Indigenous Wares.


This enterprise, which prides itself on a stirring affection for the African spirit, is an online plaza for those who produce and offer indigenous products and services, including but not limited to indigenous designers, skin care creators, cakes and confectioneries, and all things indigenous.

They are out to nurture African brands. Their reach extends from fresh starters who need logos, visibility and publicity to get to their audiences, to promoting established brands and enhancing sales of products and services. A monthly fee is collected for the service they offer, as against charges for commissions on sales. More details are available on their social media channel.

Africa rising is about growing and supporting indigenous businesses. For collectors and keepers, it is actually about time to patronize African brands. Indigenous Wares wants to be the one stop shop to get everything fashion kids, books and media, arts and collectibles, as well as home and living, so there is not going to be the excuse of not finding something Naija to grow the naira.

Given that strong economies are built on sustainable local industries with consistent production and patronage from the local environment to the international, it is motivating to see an enterprise that promotes the values in local brands. On the assumption that only quality brands will be promoted, this could be the platform for the building of trust in the indigenous SME marketplace in Nigeria.

Are you a small business producing and offering indigenous products and services, and in need to get growing? Well, get going to their page!

You are reading, the nexus of Politics, Tech and Culture

Leave a Reply

Your email address will not be published.